The Social Media Manager will implement the Company's social media, develop brand awareness, generate inbound traffic, cultivate leads and sales, encourage product adoption; ensure consistency in brand voice, cultivating a social media referral network whilst also ensuring that consumer queries are dealt with in a professional and timely manner. The role involves planning, developing, implementing, and managing strategies for the social media accounts of GSD business.

Responsibilities:

• Develop and optimise social media strategies, including expanding onto new platforms.
• Monitor and drive growth, traffic, and engagement across all brands.
• Create and review organic content and campaigns, setting clear performance targets.
• Analyse data and provide actionable insights; manage platform relationships (e.g. Facebook, Instagram).
• Support editorial and commercial teams across social platforms.
• Build and maintain relationships with Malta-based influencers.
• Track and report on social media trends.
• Define and monitor campaign KPIs.
• Collaborate with Brand Managers to implement brand-specific social media plans.

Skills:

• Microsoft Office & Social Media: Proficient in Excel, PowerPoint, and managing social media platforms.
• Data Analysis: Collects, organizes, and interprets data to identify patterns and solutions.
• Action-Oriented: Energetic, proactive, and thrives on challenges with minimal planning.
• Business Acumen: Understands business operations, market trends, and competitive strategy.
• Quick Learner: Adapts rapidly, experiments, and applies lessons from successes and failures.
• Priority & Time Management: Focuses on critical tasks, manages multiple projects, and eliminates roadblocks.
• Problem Solving: Uses logical, creative, and thorough approaches to tackle complex challenges.
• Process Management: Streamlines workflows, organizes teams, and optimizes resources.
• Results-Driven: Consistently exceeds goals and delivers top performance.
• Adaptability: Comfortable with ambiguity, change, and uncertainty.
• Creativity & Innovation: Generates original ideas and manages creative processes effectively.
• Presentation Skills: Engaging presenter in one-on-one, group, or formal settings; adapts to audience and topic.

Qualifications and Experience:

• Hold a Bachelor's Degree in Marketing, Communications, or other related field.
• Knowledge in Graphic Design is considered an asset.
• Minimum of 3 years of professional experience in social media marketing.
• Strong command of social media and analytics tools, including Meta Business Suite, Ads Manager, Google Analytics, and content sheduling platforms.
• Proven experience in executing both organic and paid social media strategies, influencer campaigns, and content performance analysis.