The General Soft Drinks Co. Ltd in Malta is currently looking for a Territory Sales Manager to join their team on a full-time basis:

Reporting directly to our National Sales Manager, The Territory Sales Manager (TSM) will be responsible for managing sales operations within a designated territory and leading a team of up to four sales representatives. The role focuses on achieving sales volume and revenue targets, expanding the customer base, and ensuring profitable growth of the company’s 24/7 beverage portfolio. The TSM drives market development, ensures product availability, and supports cross-functional execution to meet overall business objectives.

Key Responsibilities:

• Drive territory sales performance by achieving volume, revenue (NSR), and profitability targets.
• Lead demand forecasting, budget planning, and effective stock management to ensure product availability and freshness.
• Spend significant time in the field to strengthen route coverage, customer relationships, and in-market execution.
• Expand the customer base and increase portfolio penetration across all trade channels.
• Manage key accounts and wholesalers, including negotiations, annual planning, and performance tracking.
• Monitor credit limits, payment terms, and collections in collaboration with Finance.
• Analyse sales data, identify performance gaps, and implement corrective action plans.
• Ensure execution of trade standards (OBBPC & PICOS), brand launches, and promotional initiatives.
• Lead, coach, and develop the sales team to foster a high-performance and accountable culture.
• Collaborate cross-functionally with HR, Finance, Marketing, Supply Chain, IT, and QA to ensure operational excellence.
• Oversee CRM implementation and support HORECA and Cooler projects, ensuring proper execution and follow-up.
• Manage company assets in line with internal policies and guidelines.

Experience and Qualifications:

• 5+ years of experience in sales, with at least 2 years in a supervisory or managerial capacity.
• Experience in the FMCG or beverage industry is preferred.
• Strong leadership, communication, and negotiation skills.
• Proven ability to analyse data and develop actionable strategies.

Technical Skills:

• Trade Standards and Execution (OBBPC & PICOS)
• Sales Forecasting & Demand Planning
• CRM & Sales Reporting Tools
• Financial & Credit Management
• Market & Competitive Analysis
• Sales Contract Management

Leadership & Strategic Skills:

• Leadership & Team Development
• Negotiation & Relationship Management
• Communication & Presentation
• Customer-Centric Strategy
• Problem-Solving & Critical Thinking
• Cross-Functional Collaboration
• Change Management & Adaptability